Bicycle Colorado

New beginnings for Golden bike shop Big Ring Cycles

Big Ring Cycles is a proud Champion Business Member of Bicycle Colorado. This sponsored post will give you ideas for how to get involved with this local shop! Thank you to Big Ring for their generous support of bicycle advocacy.

Big Ring Cycles Grand Re-Opening

When the dust clears on Big Ring Cycles’ 1600-square-foot expansion in just a few days, guests and bike enthusiasts will find much more than a comfortable couch and espresso.

“It’s about creating community. We’ve invested in creating an environment for people to feel welcome, hang out and connect with other cyclists,” said Seth Wolins, the shop’s owner. “We’ve made service a strategic focus.”

In addition to an expanded service area now staffed by some of the best talent in the area, Big Ring Cycles’ remodeled space includes an indoor bike wash and fully automated parts cleaner. “A world class drivetrain cleaning can significantly extend the life of components; the better your bike works, the more you will enjoy your ride,” says Wolins.

After months of remodeling, they’re looking forward to revealing their updated space with a weekend-long celebration from May 17-20. The celebration will feature group rides, e-bike demos, vendors on hand, a Big Ring Cycles custom cocktail and more. On Friday, May 18, guests are invited to celebrate the remodel, as well as two years under new leadership, with a big after-hours party. Wolins quietly purchased Big Ring Cycles from founder Scott Mormon in May 2016 with a goal to make the transition smooth and comfortable for both customers and employees. Mormon remained with Big Ring until May 2017 and the shop continues to represent unique brands including Parlee, Moots, Pinarello, Rocky Mountain, Bianchi and Cannondale. The recent addition of Trek expands the range of offerings.

Please plan to join them for some or all of the festivities listed below!

Thursday, May 17

6 p.m.: Group road rides and post-ride beers at Barrels and Bottles

Friday, May 18

7-9 p.m.: After hours party featuring the Big Ring Cocktail Contest and Smokey J’s BBQ. Celebrating two years under new ownership with a new leadership team.

Saturday, May 19

Demo bikes from Parlee and Rocky Mountain. Meet reps from some of the best companies in the industry and check out their latest products.

Sunday, May 20

8 a.m.: Wheels up for group road and mountain bike rides. Return to scones and coffee from Bike-a-Latte

10 a.m.-2 p.m.: Trek e-bike demo day

Thursday, June 21: Advocacy 101 with Bicycle Colorado and Team Evergreen

5:30 p.m. A get-together with Bicycle Colorado and Team Evergreen in Golden, CO! Click here to RSVP.

Advocacy 101 event invitation

For more information about Big Ring Cycles, the Grand Re-Opening Celebration and other upcoming events, please visit

Connecting and supporting cyclists

Wolins’ knowledge, passion and history with bikes is evident in the collection of vintage bikes and bike parts on display at Big Ring Cycles. After working in bike shops throughout his youth and racing for years, Wolins currently serves on the Board of Directors of the U.S. Bicycling Hall of Fame and has been a test rider for Shimano for more than 20 years. As this article was being written, Wolins is packing for a flight to New Jersey to support the Officers Unity Tour, a three-day ride from New Jersey to D.C. in honor of fallen officers as a volunteer mechanic.

Connecting people through bicycling is important to Big Ring and the shop is committed to building a cycling community on the front range. In addition to weekly Thursday night group road rides, the shop organizes numerous events throughout the year from fat bike events to women’s tech clinics. At last year’s First Annual Colorado Women’s Ride Day, 90 women ranging from novice riders to seasoned veterans road on women-led mountain bike and road rides.

“We love connecting and supporting women cyclists and are looking forward to our Second Women’s Ride Day on August 5th,” says store manager Helen Gardner.  

 About Big Ring Cycles

“Ride as much or as little, or as long or as short as you feel. But ride.”- Eddy Merckx.

At Big Ring Cycles, we are passionate about one thing: the bicycle. We believe that the world would be a better, more cheerful place if more people rode bicycles more often. We’re about the wind in your face and the sun on your back. We’re about tan lines, the kind that never disappear. We’re about long climbs, followed by fast descents. We’re about commuting, recreating and, of course, racing. We’re about tradition. We’re about passion. And we’re about community. We are Big Ring Cycles, and we’re here to change the world, one bike at a time.

We are proud to be a part of a vibrant Colorado cycling community. We support COMBA, JeffCo Open Space, RacerX Cycling, Bike Ambassadors, Golden Optimist Club … and, of course, Bicycle Colorado, our state bicycle advocacy organization! We at Big Ring encourage membership with Bicycle Colorado to businesses and individuals alike to grow our collective impact.

Bicycle Colorado

About the Author: Bicycle Colorado

Bicycle Colorado is a 501(c)3 nonprofit based in Denver. We use advocacy, education and passion to make Colorado one of the most bicycle-friendly states in the nation. We encourage and promote bicycling, increase safety, improve conditions and provide a voice for people who ride bicycles in Colorado. With the support of our members and numerous partnerships across the public and private sector, we’ve made significant strides in improving bicycling since 1992.


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