Our plan includes three shifts: (1) proactively build the capacity of local advocates and advocacy organizations and facilitate communication and collaboration between them to help catalyze action; (2) advance bike-friendly policies by also advocating for pedestrian, public transit and land use policies; and (3) expand our supports to competitive and noncompetitive bike events to support their success and the success of Bicycle Colorado.

Our focus on securing more public funding for bike infrastructure; ensuring that the design and construction of our transportation systems prioritize the safety and dignity of all people outside vehicles; passing bike-friendly laws and public policies; and providing driver and bicyclist education.

Our vision

We envision a Colorado where all people and communities benefit from safe and accessible bicycling.

Our mission

Our mission is to advocate for all people who ride bikes.

How we conduct ourselves is as important as the strategies we will implement to realize our vision. Our core values are:

Joy
We will share the joy and celebrate the autonomy and sense of belonging that come from moving freely and safely through our community by bike and foot.

Stewardship
We honor the individuals and communities we serve by investing the resources placed in our care into impactful and sustainable solutions.

Collaboration
We intentionally foster mutually beneficial partnerships where shared goals and solutions increase our collective impact.

Integrity
We act honestly and transparently, uphold our principles, and are accountable for our actions.

Courage
We forthrightly state a bold vision, challenge the status quo, ask for what’s needed, take risks, and learn from our mistakes.

Inclusion
We put people at the heart of everything we do by proactively engaging diverse perspectives, creating welcoming spaces where everyone feels valued and heard, and amplifying the voices of historically marginalized communities.

As a statewide organization, Bicycle Colorado is responsible for thoughtfully serving and representing all Coloradans who want or need to ride a bicycle. 

For decades, multiple groups in our society — lower-income, youth, seniors, LGBTQ+, people with disabilities, and people of color, to name a few — have fought to have a voice in the policy decisions that impact their lives. Too often, people in power resisted these efforts, and many public and private institutions adopted discriminatory policies and practices that propagated systemic injustices such as racism, classism, misogyny, ableism, and transphobia. These systemic injustices resulted in the inequitable investment of resources across communities, such that many lack essential biking, walking, and transit infrastructure. As a result, significant disparities exist across populations in traffic crashes and health and economic outcomes, and representation in the bike industry and organized bike events does not reflect the diversity of our state.

Bicycle Colorado will fight injustices and inequities that prevent people from having access to public spaces where they are treated with dignity and feel safe when riding a bike or walking. To this end, we will elevate the voices of underrepresented populations where key decisions are made and cultivate relationships with people working to implement policies and practices that right the wrongs of the past and ensure marginalized communities receive the resources to secure the fundamental right to ride a bike and walk without fearing for their safety. Our responsibility is to earn our partners’ trust and become a valued contributor to this work.

We will proceed on this journey with humility and empathy and invite our members and other supporters to join us. We are committed to examining, questioning, and learning from our assumptions and biases. We will hold ourselves and those who work with us accountable for contributing to an inclusive and equitable Colorado.