The program had an amazing first two years! In 2015 and 2016, WBC facilitated a rapidly growing community on the WBC Facebook page, which currently has more than 2,500 members from across the state. We also hosted advocacy trainings, social rides, educational happy hours and gathered you at our annual Colorado Bicycle Summit.
We established the WBC “super sheroes” — an advisory group that worked closely with the staff at Bicycle Colorado to continue and grow the effort. We listened to you–women cyclists–about what you are looking for in a bicycle-focused community.
You wore WBC capes and put flowers on your bicycles to help members identify each other and simply have a little fun. You pledged to help grow the numbers of women bicyclists, stepped up to share your stories, coached kids on how to ride bikes and pedaled together all over the state. You distributed countless bits of great advice and heaped encouragement on each other in the WBC Facebook group. THANK YOU!
We conducted a survey in September 2015 and over 100 people responded. We learned that the majority of the ladies are in their 40s and 30s, and while the greatest number listed road biking as their primary type of cycling, both mountain biking and transportation riding were also high on the list.
Respondents said they are interested in group rides, as well as educational classes and workshops. There was also a lot of interest in group gatherings like coffee meetups and happy hours.
The survey also revealed areas for growth. The group wants to diversify in both demographics and types of bicycling. We want to attract more women in different age groups and from different cultural settings, and we especially want to help women who might be intimidated to experience the joys of bicycling.
Look for a new survey coming in 2017. When you see it come up, we’d love it if you’d fill it out. Thanks!
As we head into 2017, Bicycle Colorado intends to do more with WBC –turning it into a more productive, resourceful and fun program as part of our statewide advocacy and community-building efforts. Seventy-five percent of our staff is female. Among us, we represent a broad spectrum of styles and speeds of riding. Our collective enthusiasm covers distance touring, cyclocross racing, daily commuting, off-road bikepacking and almost everything in between. We want to ride with you!