The 20th Anniversary New Belgium Cruiser
New Belgium Brewing has teamed up with Brooklyn Bicycle Co. to build its 2019 coveted custom cruisers. Over the last 20 years, New Belgium has partnered with some of the world’s most storied bike makers (click to see a line up of photos) including Schwinn, Electra, Felt, Spot, and Detroit Bikes to make beautiful, human-powered masterpieces that have become collector’s items and pieces of craft brewing history.
The 2019 bike is a custom version of the Driggs 3, with Brooklyn Bicycle Co.’s signature double top tube design and a fully custom New Belgium paint scheme with white frame, red fenders and New Belgium branding throughout.
New Belgium Brewing believes in connection by bike
“We believe that every good adventure begins with a bicycle ride and ends with a pint of beer,” said Michael Craft, New Belgium Spokesperson. “As we learned more about Brooklyn Bicycle’s ethos of being purposeful and witnessed the attention to detail they put into their craft, there was a natural synergy.
“Both New Belgium and Brooklyn Bicycle share a goal of connecting people with their communities via one of the most sustainable modes of transportation,” continued Craft. “The result is a pedal-powered smile generator.”