Justin Millar

Bicycle Colorado jersey retrospective

As we approach the warmer riding season and a new Bicycle Colorado jersey made by Primal Wear (thank you, Primal!), let’s look back over the jerseys that have donned the Bicycle Colorado name.


We created our first jersey back in 2008 at the request of our members. The jersey was designed by a member of the Bicycle Colorado board and features a yellow and blue theme with the names of all the Colorado towns served by Bicycle Colorado in small, subtle print (in the mountains). This jersey was made by ShaverSport before our current partnership with Primal was established.

STR jersey front

Next came the first generation of our Share the Road/3 Feet to Pass jersey, which coincided with Bicycle Colorado’s successful campaign to require motorists to allow three feet of space between their vehicle and a cyclist when passing.

The 3 feet to Pass theme was difficult to translate into a jersey design. Check out these designs that didn’t make the cut.

Bike Jersey Concepts-3ftp-1page

Then in 2010 came our Crisscross jersey that alludes to Bicycle Colorado’s trail and mountain biking programs as well as our road biking programs. In an early social media foray, we asked Bicycle Colorado Facebook followers to vote between two designs. This Crisscross design received the most likes.


Next, we reissued the Share the Road/3 Feet to Pass jersey, with a bolder color scheme but the same messaging.


Over the years, we had heard many requests for a Colorado-themed jersey. So, in 2012 we came out with our most popular jersey to date—our Colorado Flag jersey. Rich in the colors of our state’s flag, this jersey has been spotted all over the country! Ok, “all over” is a little strong, but it has been seen in several states.


Our next design, the Mountain Tooth jersey, was an attempt at something different. More subdued than your typical jersey, it features a play on a houndstooth pattern with small mountains forming a subtle pattern and a bold Bicycle Colorado “patch” logo on both the front and back.


Last year, we chose to reissue the Colorado Flag jersey with cleaner, sleeker lines and with “Colorado” spelled out on the back.


All of our jerseys (except for the first one) wouldn’t be possible without Primal Wear, who not only donates a portion of the jerseys, but also lends their design expertise. Again, thank you Primal for supporting Bicycle Colorado and bicycle advocacy.

For 2016, the design looks something like this, so far. Do you have any ideas?


Justin Millar

About the Author: Justin Millar

Justin handles all our bookkeeping including accounts payable and receivable, helps manage the online store and provides event support. His diverse background provides expertise any number of ways in the office. Justin enjoys riding around Boulder with his young son in tow.


Lisa - Reply

I am looking for a jersey (men’s medium) for a serious mountain biker in Spain. I am sort of in a panic because I need to have it this week. Do you have any guidance of where I can get this in Boulder or Denver or Ft Collins? Thanks!


Your email address will not be published. Required fields are marked *

Bicycle Colorado

Who else is excited for @veloswap on 11/2? Presented by @sarisofficial, Veloswap is America’s most popular bike swa… https://t.co/FItXWupKmm

eNews is out! Learn a bit about what we discussed at our Summit, look ahead (and forward!) to VeloSwap next month,… https://t.co/w1SdeOYSVB

  • #BicycleColorado staffers spent part of the afternoon with @denverparksrec experiencing riding on adaptive bikes, including hand cycles and recumbent bikes. We are firm believers in #experientiallearning, and we were grateful to gain some first-hand knowledge about this kind of riding. Plus, it was really fun!
  • Volunteer with us for a few hours at @veloswap on Saturday, November 2 and help us make our 10,000 member movement even stronger! Click the link in our bio to sign up for your shift. 
Let’s bring more members to the movement and further strengthen our voice. Our goal is 200 new members in one BIG day. See you there! #bicyclecolorado
  • Today is #InternationalBossDay, so the #BicycleColorado team all decided to dress up as Pete—and take pictures sitting at his desk! Enjoy!